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"I do fashion to tell a narrative

-Virgil Abloh, Louis Vuitton Men's Creative Director

1. Louis Vuitton was founded by Louis Vuitton Malletier.

2. It began as a workshop specializing in the manufacture of high-quality suitcases and luggage.

3. The brand was managed by three successive generations: Louis himself, his son George, who expanded the brand beyond trunks, and finally his grandson Gaston, who catapulted the brand into the world of haute couture.

4. George Vuitton created the iconic Canvas monogram in 1986. He deliberately added his father's initials LV to preserve his father's honor and the uniqueness of the brand.

5. The most iconic Louis Vuitton bags include the Speedy, the Alma and the Neverfull.

6. Louis Vuitton is known for its unique policy of foregoing traditional sales and discounts.

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